Patek Philippe is for the individual who values history, understated perfection, and sees a watch as a heirloom. It is the ultimate choice for those who appreciate the quiet confidence of peerless craftsmanship over ostentatious display.
While Patek safeguards tradition, Audemars Piguet, particularly through its Royal Oak line, consistently challenges it. Founded in 1875 in the Vallée de Joux, AP has innovation in its DNA, but it was a single, radical design in 1972 that catapulted it to icon status.